CNAME Records for the ConversionBuddy Subdomain

Using ConversionBuddy requires two CNAME records in the DNS. Here we describe why these records are necessary and how to set them up.

Why are CNAME records required?

ConversionBuddy is provided via a subdomain of your own domain – e.g. shop.myshop.com. This subdomain points to a ConversionBuddy domain (e.g. xyz.conversionbuddy.net) via a CNAME record. In addition, a valid SSL certificate is required, whose validation is also carried out via a CNAME record.

Both records are necessary so that:

landing pages are reachable under your own domain,
a valid SSL certificate can be issued,
a secure and flexible connection is guaranteed (even in the event of infrastructure changes on the ConversionBuddy side).

Choosing the Subdomain

The desired subdomain is agreed upon jointly in advance. Usually, simple variants such as

shop.myshop.com
store.myshop.com

are used.

International or Multi-Tenant Shops

For international or multilingual shops (which are often operated on a .com domain), the following variants are suitable:

shop-de.myshop.com
shop-fr.myshop.com
shop-chfr.myshop.com (shop for French-speaking Switzerland)

This structure supports the separation of multiple tenants and target markets.

Implementation Steps

1. SSL certificate is generated

Based on the agreed subdomain, an SSL certificate is created. This results in two CNAME records, which are provided in a CSV file.

2. Configure CNAME records in the DNS

The two CNAME records are:

Record for validating the SSL certificate
Confirms ownership of the domain to the certificate authority.
→ Validity: 72 hours ⏱️ (after that, the request must be triggered again – the values remain identical).
Record for forwarding the subdomain to ConversionBuddy
Connects the subdomain to the ConversionBuddy platform.

Example:

Type	Name	Value
CNAME	`_60af55991cdfbde5e3a1a02d2c8b52b7.shop.myshop.com.`	`_8c3ba68bb3c1f54458ed84207705aee2.mhbtsbpdnt.acm-validations.aws.`
CNAME	`shop.myshop.com.`	`xyz.conversionbuddy.net.`

3. DNS configuration by technical contacts

The DNS records should be implemented as promptly as possible to avoid delays in activation.

Note

Support from the technical ConversionBuddy support team is available at any time.

Notes

Certificate requests are only valid for 72 hours.
Reapplying is possible without any problems.
The configuration data is provided as a CSV file.