URL Parameters (cb.*)

ConversionBuddy can be flexibly controlled via URL parameters. All parameters begin with the cb. prefix. These parameters are not passed on to the target shop.

General Functionality

• cb.dev mobile,tablet,desktop,none (comma-separated device types for which ConversionBuddy should be active); if not specified, there are no restrictions; none deactivates CB for all devices
• cb.fbu fallback URL (called e.g. when a product was not found or when ConversionBuddy should only be used for a specific device class). The fallback URL is specified without parameters. ConversionBuddy appends all parameters automatically. Important: the URL must be encoded, otherwise critical errors may occur.
• cb.pmo promoCode (activation of a promotion)
• cb.buy true/false | 1/0 (buy button active; "Buy now" is then displayed instead of "More details")
• cb.vid skuCode or variantId (direct entry to a variant)
• cb.afi Activates filter widgets that are not displayed by default (filter widgets can only be displayed if products with corresponding values exist). Multiple filter widgets can be activated with a ~ delimiter (e.g. cb.afi=gender~size)
• cb.pub publisher (portal + country code), e.g. google_de
• cb.med medium (SEA, PLA, PSM, retargeting, social)

A/B Testing

• cb.abt int/ext (A/B test type "internal" or "external", where "external" triggers a redirect to the target shop for variant B)
• cb.abd mobile,tablet,desktop,none (comma-separated device types for which the A/B test should be active on ConversionBuddy); if not specified, there are no restrictions; none deactivates the A/B test for all devices
• cb.aba A/B test parameter for variant A (Important: the value must be URL-encoded, e.g. track%3DA for track=A. The parameter value is automatically appended to an existing parameter value, e.g. track=CB in the called URL becomes track=CBA in the target URL)
• cb.abb A/B test parameter for variant B (Important: the value must be URL-encoded, e.g. track%3DB for track=B. The parameter value is automatically appended to an existing parameter value, e.g. track=CB in the called URL becomes track=CBB in the target URL)
• cb.abu Legacy A/B test method: Automatically activates the A/B test function and is called when a redirect to the target shop should occur based on the 50/50 distribution. Important: the URL must be encoded, otherwise critical errors may occur.

As soon as cb.abu is set, cb.aba/abb and cb.abt are completely ignored.

Internal Parameters

These parameters are used internally by ConversionBuddy and are not intended for external linking. Manual maintenance is not required.

• cb.sid Session ID, generated automatically when ConversionBuddy is called and appended to the called URL. The session ID is currently used exclusively to distinguish between clickIns and clickBacks. Every call of a product or tag with this parameter and a valid value is recorded as a clickBack. This is particularly the case when a user returns to ConversionBuddy from the target shop by using the back button.
• cb.abi A/B test info, generated automatically by ConversionBuddy as part of an A/B test (call with cb.abt) and appended to the target URL when ConversionBuddy redirects to itself (external variant A, internal variant A and B)
• cb.prv Preview mode – activates the preview mode of ConversionBuddy. In detail, this parameter causes:
  • A/B testing deactivated – no A/B cookie is set
  • Self-redirect deactivated – no session is created and the parameter cb.sid is not appended
  • Event tracking deactivated – no tracking events are triggered

Precedence of URL Parameters

In principle, the parameters of the currently called URL always take precedence over parameters of the same name in the product URL from the data feed. In the case of an A/B test, the parameter values from the A/B test parameters are used. The following order of precedence therefore applies:

1. Parameters from cb.aba/abb or cb.abu
2. Parameters from the portal link (e.g. Google Shopping)
3. Parameters from productUrl in the data feed